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Summary
Contents
PREFACE
CHAPTER 1 #1 Pharmacy in the world is “geeking out”
CHAPTER 2 A “dirty” trick or a smart marketing remedy?
CHAPTER 3 A little psychology gives you an “unfair” advantage
CHAPTER 4 Are you down with S&P?
CHAPTER 5 Are you using a mallet or a jackhammer?
CHAPTER 6 Bodybuilders in tutus?
CHAPTER 7 Bust out the Twinkies and bottled water! The sky is falling!
CHAPTER 8 Click, click, click… What’s that sound?
CHAPTER 9 Did you go “out” this weekend?
CHAPTER 10 Do you know which radio station all your prospects and clients listen to?
CHAPTER 11 Does your marketing wear jeans or a tux?
CHAPTER 12 Dominos never looked so cool!
CHAPTER 13 Google is SOOO overrated…
CHAPTER 14 Have you found your business’s Acres of Diamonds yet?
CHAPTER 15 How good are you at giving directions?
CHAPTER 16 How should you send your promotions to customers?
CHAPTER 17 How to get your emails opened almost every time
CHAPTER 18 How winning marketing is a lot like changing diapers
CHAPTER 19 Is your business website “above the fold”?
CHAPTER 20 “Just because” just doesn’t cut it
CHAPTER 21 Just in case you missed it, “The Internet Pronounced DEAD”
CHAPTER 22 Knock,knock… Who’s there?
CHAPTER 23 Knock, knock… Who is it THIS time??
CHAPTER 24 Lack of traffic ain’t necessarily your problem
CHAPTER 25 My marketing funnel can beat up your marketing funnel
CHAPTER 26 My new outlook on the USP
CHAPTER 27 Remember to get your receipt
CHAPTER 28 The most important customer question you must answer
CHAPTER 29 The most powerful word in your marketing? Part 1
CHAPTER 30 The most powerful word in your marketing? Part 2
CHAPTER 31 The perils of having a good website…
CHAPTER 32 The single most effective way to NOT be a commodity
CHAPTER 33 The ugly truth about Groupon
CHAPTER 34 The upside of getting sued…
CHAPTER 35 Tired of constantly searching for new customers?
CHAPTER 36 “Which is better: long copy or short copy?”
RESOURCES
ACKNOWLEDGEMENTS
ABOUT THE AUTHOR
Author
Philipp Lomboy is a speaker, consultant, and serial entrepreneur. Since selling his first product online in 1999, he has helped business owners leverage new media to expand their reach from website development and copywriting to product development and launches.
An avid “foodie”, in 2005 he cofounded Burnt Fat, one of the first independently produced video podcasts on food and cooking, which has attracted over 440,000 views and has been featured on Howcast, Lafango, iFood.tv, and G4TV.
Philipp is the President of Marami Marketing Group, which specializes in strategic planning and creating automated marketing systems to attract more qualified prospects and maximize the value of current customer relationships.
His services include No Hassle Videos, a “done for you” video marketing service, and Autopilot Web Events, an automated webinar service for speakers and authors.
He is the only male in his in San Dimas, California home, outnumbered by his wife, two daughters, and two beagles (also female).
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